What is bleisure? Latest tourism trend in business travel

A trend that is revolutionizing the business travel sector. How many times have you wondered what bleisure is and why it is so fashionable? This term is the result of combining business and leisure, or in other words, business and leisure. Therefore, it is the practice of organizing those business trips thinking about extending the stay during the weekend to enjoy free time in the city of destination.

There are not a few people who bet on doing bleisure. The High-Value City Tourism report, prepared by IE Business School in collaboration with Mastercard, concludes that more than half of those who travel for work organize the trip thinking about adding a day for tourism. In addition, 67% of these travelers recognize that they have free time when they come to a city for work.

For its part, another study by Booking.com for Business confirms the positive figures. For example, in Spain, 55% of travelers are happy with their corporate travel, to the point that almost 30% of them would be willing to accept a lower salary if it meant more travel.

According to Brain Trust’s I Tourism Barometer, men are more likely than women to extend their stay. Most choose to stay alone. However, the former also prefer to share these days of tourism with their co-workers, while women tend to do so with their families. Some changes in the trip are usually confirmed at the last moment.

Working hours have become more demanding and technology has broken down the barriers between personal and professional life. These, therefore, have become the main reasons for the expansion of bleisure. And the results have been satisfactory. Those who practice labor, as it is known in Spanish, recognize to work better, to have less stress and to obtain a greater productivity in their results.

What is bleisure: the best destinations to combine business and leisure?

Plan a business trip so that it falls on Thursdays and Fridays and, in this way, be able to extend the stay throughout the weekend. But where? Successful bleisure destinations are those that are conceived as a whole. That is to say, there is the possibility of business, but also of enjoying free time. Shopping is also the favorite activity of those who combine work obligation and personal life in these places. Some of them are:

London. For many, the New York of Europe. The transport, communications and the great hotel offer of the British capital make it very easy to be in “la City”, its well-known financial area, and to reach the best bars, restaurants, leisure centers and nooks and crannies to discover. In addition to being a business hub on this continent, it also has many tourist attractions to visit in your spare time. And yes, lengthening your stay is worth it.

Frankfurt. Germany’s financial capital is home to the European Central Bank, the most specialized international trade fairs and the DAX stock exchange. Credentials that make this a powerful business city. A place where skyscrapers mingle with its old and medieval old town full of popular breweries, where you can rest from an intense day’s work. The neighborhoods, squares, parks and pedestrian areas are places to get lost to enjoy tourism.

Tokyo. The favorite city of large international electronics companies is the capital of Japan. This is where the headquarters of Sony, Toshiba, Hitachi or Kawasaki, among others, are located. More than 13 million people move through its streets and also in the business world. However, stress deserves a break. In Tokyo, you can take the opportunity to visit Asakusa, the Ueno and Yoyogi parks, the Roppongi area or the Tsukiji market.

Barcelona. Behind Rome, Paris, and London, Barcelona is, according to Cinco Días, the fourth most attractive city in Europe. For this reason, it has become one of the main capitals where combining business and leisure is very easy. Shopping is a basic point, but its natural environment, its different tourist attractions, nightlife and the offer of excursions to its surroundings are the fundamental factors to consider it a bleisure city.

Calpe. One of the MICE destinations. Calpe is a good place to organize meetings, conventions, conferences or incentive trips. This small town on the Costa Blanca has an unrivaled hotel offer for holding these business meetings. In addition, it is a place where work is not at odds with pleasure. The leisure plans are multiplied: excursions, routes, beaches and coves, entertainment activities, gastronomy, and restaurants.

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